Art Direction for Media Production Design
Deutsche Telekom AG - Cebit 2013
q~bus Mediatektur GmbH commissioned me to create and art direct a new Telekom on-air look and identity package for the world's largest international computer expo - ceBIT 2013.
The main focus laid on cloud computing, including the revised brand identity in association with a launch for a re-branding process of the company.
In this context the design guidelines oriented itself on the intensive use of magenta, a strong typography and a reduced logo accompanied with different cloud metaphologies.
The idea of the exhibition stand was to give the visitors a feeling of walking through the clouds.
q~bus Mediatektur GmbH [master concept & architecture]
Photographs reproduced with kind permission of q~bus Mediatektur GmbH